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When the idea of Cultured Meat (or In vitro Meat) began receiving widespread news coverage back in 2005, many within the Animal Liberation/Rights movement were quite unsure how to approach it. In fact, the debate and controversy surrounding this issue exists to this very day, and is even likely to grow in the immediate future, as global food & environmental crises already in progress worsen (global warming, deforestation, species extinction, air and water pollution, topsoil erosion, resource scarcity, etc.).

This website aims to present a new perspective on cultured meat, with the explicit aim of urging every animal rights activist – abolitionist, welfarist or in between  – to reconsider their views on the subject. Also, we are interested in reaching out to anyone who wishes to reduce animal suffering (vegan advocates, vegetarian environmentalists, as well as meat eaters who wish to make the world a better place), and present them with what we believe is the single most effective method of making that wish a reality. Some of the material herein may seem somewhat harsh, even offensive, to readers unfamiliar with the logic behind animal rights & veganism. If you are one such reader, we strongly encourage you to watch watch Gary Yourofsky’s speach, along with the documentary Earthlings, and only later move on to our material.

Health & environmental activists who already understand the immense potential of cultured meat might be interested in New Harvest’s website, too, where the health & environmental aspects of meat-eating are addressed at greater length.

The essence of this introduction is contained within one single point, a simple lesson that took us many years to fully appreciate and which we think needs to be emphasized: the less self-interest people have in violating the rights of animals, the greater the chances are of them ultimately embracing animal rights. In other words, the smaller the inclination to partake daily in the exploitation of nonhuman animals, the better the chances are of being ready to admit that using animals as property is wrong.

Once people’s self-interest is removed from the equation, success-rates of animal rights campaigning are bound to go up significantly. That is because only then is the public able to weight moral issues in an unbiased, objective way (generally speaking of course). Examples of animal exploitation in which most of us have no vested personal interests include cosmetic animal testing, circuses, zoos, fur, puppy mills and dog fighting. On the other hand, wherever widespread human personal interests are to be found – as is the case with meat eating – moral or rational considerations simply fly out the window, and our repression mechanisms begin working overtime (more on this issue here).

Perhaps one day, vegan advocacy will be the most effective way to abolish animal exploitation. However, that time has yet to arrive (and frankly, we doubt it ever will). Therefore, right now we should strive to remove conflicts of interest between the public and those whose interests do not as of yet count: nonhuman animals. Cultured meat is, in our opinion, the most realistic (and fastest) way to do so, and to effectively abolish the global meat industry, which is responsible for the abuse and murder of about 270 billion animals annually. The immediate goal of this website is simple: to promote cultured meat research in order to make it commercially available as soon as possible.


Will engineered meat help feed humanity’s billions? That likelihood is closer than you think, and the proof is right on the TEDMED stage. Organovo’s Gabor Forgacs, in a first-ever live demonstration, cooks up and eats meat engineered using a 3D bioprinting process.

Isha Datar is the new Director of New Harvest and the author of “Possibilities for an in vitro meat production system”, Canada’s only scientific investigation into cultured meat.

By 2050, it will take 100 billion land animals to provide the world’s population with meat, dairy, eggs and leather goods. Maintaining this herd will take a huge, potentially unsustainable toll on the planet. What if there were a different way? In this eye-opening talk, tissue engineering advocate Andras Forgacs argues that biofabricating meat and leather is a civilized way to move past killing animals for hamburgers and handbags.

Continue by reading the Factors page …